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This fall, the spine-chilling success Horror by Jakop Ahlbom Company embarks on an electrifying new journey: a fully electric tour. As emission-free city zones approach (starting January 1, 2025), the theater world faces a major challenge to electrify its transport. To meet this challenge, the theater company has partnered with Pieter Smit Group, the largest tour supplier in Europe’s live sector. Together, they are taking a significant step towards sustainable touring.
Seeing is Believing
In the transition to zero-emission transport, assumptions and misunderstandings can persist without real-world examples. That’s why a comprehensive partnership has been established with Topsector Logistics’ innovation program and research firm Districon. This collaboration will collect and share valuable insights with both the performing arts and logistics sectors.
Charging Behind the Scenes
Theaters play a crucial role in this pilot, addressing one of the biggest challenges: battery charging. During the day, when theater power use is low, the truck can be charged from the stage’s power supply. At night, the same connection powers the lights and sound. This efficient approach prevents grid congestion and allows charging without extra strain on the power network.
Theater as a Testing Ground
Jakop Ahlbom Company aims to be circular and climate-positive by 2028. With upcoming zero-emission zones, this is the perfect moment to test a concrete solution. Daan Stigter, sustainability manager at Jakop Ahlbom Company, explains: “In theater, we’re used to innovating on stage, and now we’re bringing that spirit to transport. With Horror, the thrills extend beyond the stage to cutting-edge innovations behind the scenes.”
Lykle Hemminga, Country Manager at Pieter Smit Netherlands, adds: “We’re proud to take on this adventure with Jakop Ahlbom and lead the way in electric theater touring. This first step helps us explore the pros and cons of this new approach, so we’re ready for the future.”
About the production
Horror by Jakop Ahlbom Company is a thrilling theatrical experience that masterfully blends elements of suspense, physical theater, and cinematic techniques. This unique production draws inspiration from classic horror films, creating a visually stunning and chilling experience on stage. Audiences can expect spine-tingling moments, jaw-dropping stunts, and an eerie atmosphere that keeps them on the edge of their seats.
Jakop Ahlbom, known for his signature style of combining dark humor with surreal visuals, pushes boundaries to evoke fear, curiosity, and wonder. Horror is more than just a show; it’s an immersive journey into the unknown, where every shadow hides a secret, and every scene offers a new fright.
